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1201 W Service Drive, Winona, MN, 55987

About Us

Thank You for Choosing Dahl Chevrolet Buick GMC, Inc.

The team at Dahl Chevrolet Buick GMC, Inc. would like to welcome you to our dealership in Winona, where we’re confident you’ll find the vehicles you’re looking for at a price you can afford. Come and check out our full selection of new Buick, Chevrolet, GMC vehicles, or get a great deal on a reliable pre-owned model. No matter which vehicle you decide on, our professional finance team will help you get settled with a competitive financing or lease plan.

When you’re looking for quality auto maintenance and repairs near Winona, you can always count on the professional technicians in our Buick, Chevrolet, GMC service department as well, where we handle everything from oil changes and filter replacements to powertrain and drivetrain repairs. Schedule an appointment today, or purchase parts from us to handle maintenance and repairs on your own.

Lots of folks in Winona count on the high-quality vehicles and services found at Dahl Chevrolet Buick GMC, Inc., and we look forward to living up to our reputation every day. Stop in and see us today, or contact our staff with any questions.

Phone Numbers:Sales Hours:
  • Mon, Thu9:00 AM - 7:00 PM
  • Tue - Wed, Fri9:00 AM - 6:00 PM
  • Sat9:00 AM - 4:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:00 AM - 5:00 PM
  • Sat - SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 5:00 PM
  • Sat - SunClosed
Concierge Hours:
  • Mon - Thu6:00 AM - 4:00 PM
  • Fri6:00 AM - 2:00 PM
  • Sat - SunClosed

Dahl Family History

Five generations of the Dahl family have influenced the automobile industry for over 100 years. Dahl Automotive is the eighth oldest Ford dealer in the nation under continuous family ownership. This has been made possible through years of guest loyalty, which stems from a constant focus on the guest's complete satisfaction with our products and services. The rich history of the family as they continue to grow alongside the automotive industry is a great legacy in the making.

A.H. Dahl and Co. General Store: Westby, WI 1910
A.H. Dahl and Co. General Store: Westby, WI 1910
General Store
A.H. Dahl and Co. General Store: Westby, WI 1910

Andrew H. Dahl of Westby, WI, who was already running a general store, serving in the Wisconsin legislature, and raising seven children, received an agency agreement from Ford Motor Company in 1911. Ford Model Ts were sold at Andrew's General store, Andrew H. Dahl Co., for $500 each until a new store was built. At this time two of Andrew's four sons, Harry and Chester, were convinced to run the operation acting as managers, salespeople, and driving instructors. Ford Motor Company, during the initial years, would transport Model T parts by locomotive, leaving it up to the dealers to assemble them back at their shops. In addition to selling the car, Ford dealers needed to teach customers to drive this brand new machine. Dahl expanded to Viroqua, WI and La Crosse in 1911.

The first garage in La Crosse was located at Main and Front streets (shown above) but was too small for the thriving store and within two years of operation expanded to a larger dealership located on Sixth and King streets. That building is still standing, and today houses WKBT-TV. Chester established a string of Chevy dealerships all over the country during the late 1920s, and in the early 1930s was recognized as the largest Chevy dealer in the world.

Downtown La Crosse 1914
Downtown La Crosse 1914
 Dahl Ford Dealership 1918: 6th and King, La Crosse, WI
Dahl Ford Dealership 1918: 6th and King, La Crosse, WI

Kenneth Dahl, Harry's son, began selling Fords with his father in 1937. The family business continued to prosper under Kenny's leadership, with dealerships across the nation from Beaumont, Texas to Yonkers, New York. During this expansion, stores were started in many other states, including Davenport, Iowa, that still is operated by Vinje and K.V. Dahl. In 1954 the La Crosse business relocated to Fourth and Cass streets, but just three years later moved to its present location at Third and Division streets.

Harry Dahl, Ken's son and part of the fourth generation, joined the business in 1970 and is now the company's Board Chair. Over the past 45 years, Harry has been instrumental in adding the Subaru, Hyundai, Mazda, Toyota, Chevrolet, Buick, and GMC franchises. In addition, the ABRA, Line-X and Clearview Sign divisions were acquired.

Now leading the charge is the fifth generation: Andrew, Jansen, and Tyler. All three men hold various positions within the dealerships with Andrew being appointed as the company's President in 2015. They are committed to continue and passionate about continuing the legacy that over 100 years has built, focusing on guest satisfaction and team member development through humility based servant leadership.

From Left: Jansen, Harry, Andrew and Tyler Dahl
From Left: Jansen, Harry, Andrew and Tyler Dahl
Dahl Subaru: 821 3rd St. La Crosse, WI
Dahl Subaru: 821 3rd St. La Crosse, WI
Hyundai Mazda
Dahl Hyundai, Mazda, Pre-Owned: 712 4th St. La Crosse, WI
Dahl Ford
Dahl Ford: 561 Theater Rd. Onalaska, WI
Dahl Toyota
Dahl Toyota: 1077 W. Service Dr. Winona, MN 55987
Dahl Chevy Buick GMC
Dahl Chevrolet Buick GMC: 1201 Highway 61, Winona MN 55987
Dahl Express Store
Dahl Express Service: 1111 W. Service Dr., Winona MN 55987
Dahl Honda
Dahl Honda: 2520 Midwest Drive, Onalaska, WI 54650

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Dahl Chevrolet Buick GMC, Inc. 44.04431, -91.66946.